5+ Top Formal & Professional Email Examples that Attract or Engage Customers


Although many people believe email marketing is dead, this is not always the case. They may not have seen the appropriate email example to use for future emails.

Maybe you deal with emails every day or write them once in a while. Many marketers believe that emails aren’t as effective as they once were, but this isn’t always the case. Emails must be valuable in order to be effective.

However, one of the most common mistakes we make is attempting to capture users’ attention through the email body rather than before the audience opens the email. However, we are no longer in the early 2000s, so capturing people’s attention is even more difficult than it was previously. As a result, before clicking on the email, we must ensure that our audience is persuaded.

So, without further ado, let us show you a few email examples you can use to attract and engage your customers in this article!

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6 Email Examples You Can Use to Fully Attract & Engage Your Customers

Professional formal email example
Professional formal email example

1. Welcome Emails

This is most likely one of the obvious emails you expected. Send an informative and interesting welcome email to make a great first impression. Do it when a new customer interacts with your company for the first time. Remember that the most effective welcome emails are personalised and personable.

So, how can you make your welcome email more personalised? Include the customer’s name at the start of your email. To take personalization to the next level, include their interests and other information about them in your email. This way, you will know more about them and will be able to provide the necessary value when promoting your product or service.

In other words, a welcome email rolls out the red carpet for your customers. This aids the onboarding process and demonstrates to the customer what your company stands for. Furthermore, you can use this as an important tool to learn about your company, how to promote your product and service, and how to gather valuable customer insights.

Welcome emails are extremely important, and according to statistics, they have a 50% open rate and are 75% more likely to be opened than a regular email! Here’s an example of a welcome email from Semrush.


However, if you want to be successful in sending out these welcome emails, you should consider using email software. Although Get Response is a popular method, there are Get Response alternatives for your email marketing campaign. Here are a few that we recommend:

  • Maropost
  • Mailchimp
  • Squarespace
  • ConvertKit

2. Identify Who You Are Emailing

To attract and engage your audience, you must first identify who you are speaking to. We could give you a lot of email examples, but they will all be different if you don’t know who your target audience is. After all, attempting to write an email for everyone results in writing an email for no one. To apply your message to your audience, you must narrow it down, leaving opportunities on the table and creating content that speaks directly to your target audience.

After all, the key to a successful email marketing campaign is identifying your target audience and using email segmentation to ensure that your emails are delivered to the correct recipients. Once you’ve done this, you’ll be able to send out better emails and learn more about your target audience in the future.

3.Use Powerful Subject Lines

According to statistics, subject lines of 50 characters or less have a 13% higher open rate and a 75% higher click-through rate than longer subject lines. The rest of the factors will, of course, be determined by how the email is written. However, keep in mind that an email with a poor subject line will almost never be read. After all, the purpose of subject lines is to catch people’s attention.

Furthermore, if you are concerned about writing good subject lines, follow these steps:

  • Customize your emails
  • Ask a series of questions
  • Make use of action-oriented language.
  • Make use of scarcity

Here are a few examples of excellent subject lines you can use to help you understand what you need to do:

  • ‘Your annual (x) goal’
  • ‘Who is the CEO of X company?’
  • ‘We’re going to get right to the point.’
  • ‘So, you’re having trouble with the following (pain points).’
  • ‘Do you believe I can assist you with the following?’
  • ‘(Name of Referral)’
  • ‘Are you sick of these (pain points)?’

4. Discount Email

Everyone loves a good deal, and when your customers receive a discount email, they will be eager to see what you have to offer. Discount emails are classified as promotional emails, and they are used to increase customer loyalty, increase engagement, and even attract new customers.

To have a more effective discount email, try including the discount in the subject line to have a more effective discount email. For example: ‘15 percent off this week’, ‘weekly discount,’ and more ideas you can think of. Moreover, here’s an entire email body that you can use to write a promotional/discount email:

Hi (first name),

We noticed that you have recently placed several orders, so we wanted to thank you by offering you a special discount. This is our way of expressing our gratitude and demonstrating how much we value your contribution to us.

You will receive a 10% discount on your next order if you use the following coupon – (coupon code). All you have to do to redeem it is enter the code and check out!

Have a fantastic week!

Team (the name of your company),

Furthermore, you can see how appealing this discount email is and how exciting it may be for your customers. Perhaps you can limit the number of times your customers can place an order and send out a promotional email.

5. Post-Purchase Emails 

A post-purchase email is the best way to ensure security and follow up with your prospects after they have completed a purchase. First and foremost, express gratitude for the purchase they made. After all, you wouldn’t have a successful business if it weren’t for your customers!

In case users have any additional questions, the post-purchase email should include additional instructions on how to continue using the product and service. Or, at the very least, tell your customers how you support them and include an email, phone number, or other contact information at the bottom of the email.

You can further engage your prospects by including the following in your post-purchase emails:

  • Up selling and cross-selling
  • Options for sharing your products and services with your prospects’ friends and family members
  • Several of ways for customers to provide feedback

Your goal is to make your customers happy, so focus first and foremost on sending an email that makes your customers happy, rather than just making quick money.

6. Setup Email Follow-ups 

Even if it’s just an email follow-up, once you’ve defined your target audience and know who you’re emailing. It’s time to begin incorporating email follow-ups for your target audience. Even if you’ve already sent a post-purchase email, you can continue to send a follow-up email after one week of a possible discount or new products on the market.

You want to interact with your customers several times during your email marketing campaign. This is why you require additional examples. You must plan these emails and outline the main message you want to convey in each one.

One email will not do all of the work, and keep in mind that your email campaigns may consist of multiple emails, so imagine taking your email recipients on a journey, and this will increase the chances of your email being successful so that you can achieve your goal.

After all, it will all depend on the type of campaigns you run. For example, if you’re running a lead nurturing campaign, you can include educational emails to move customers to the consideration stage before attempting to increase engagement with them.

Conclusion- Here in this article, we describe Formal & Professional Email Examples that Attract or Engage Customers. These are 6 email examples to help you attract new customers and fully engage existing ones. Never put your customer first, and never believe that email marketing is extinct. Even if it appears to be an early 2000s strategy, if you take the right steps and write a good subject line with the right value inside the email, you’ll be fine. If our readers have any questions in their mind, please feel free to leave your queries in the comment section below.


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