Email warm-up is the process of gradually improving your sender’s reputation with your email provider.
The goal of warming up an email address is to establish a good sender reputation and avoid spam filters so that your emails reach your prospects’ inboxes.
The procedure is divided into two steps:
- Begin by creating a new email account.
- Warm up the email address by sending emails and receiving replies from multiple addresses.
That’s all!
In a nutshell, email warm-up is a gradual process in which you gradually increase your send and reply frequency. Every email account has a daily limit on the number of emails you can send.
When you create a new Gmail business account, for example, you are given a daily limit of 2000 emails. However, this does not imply that you can send 2000 emails per day right away.
To fully utilize your email account, you must first establish a good sender reputation, which can only be accomplished through email warm-up.
If you don’t warm up your inbox and start bombarding your prospects with emails in bulk, two things will happen:
- From the first day, all of your emails will be classified as spam.
- Your email will be blacklisted, or worse, your IP address will be banned.
I hope you now understand why email warm-up is important.
Let’s look at the benefits of email warm-up and how it can help you avoid spam filters and land in the inbox.
The Advantages of Email Warm Up
One of the most significant advantages of email warp-up is that the majority of your emails will arrive in your prospect’s inbox. When you have properly warmed up your email inbox, your sender’s reputation improves. This allows you to deliver the majority of your emails to your prospects’ inboxes.
Allow me to explain:
Every major email provider examines the engagement rate to determine whether your email will land in the inbox, spam, or Gmail categories.
As a result, if you set up your email today and begin sending bulk emails tomorrow, all of your emails will be classified as spam.
Warming up email also helps you increase your deliverability rate over time.
Now that you’ve established the why of email warm-up, it’s time to address the how.
How to Warm Up Email – A Step-by-Step Guide
Step 1: Account authentication:
Authentication is necessary to protect your email from spam filters. It’s the first thing you should do after creating your email account. Successful email authentication is required to demonstrate that your email account is not a forgery.
You may need to configure four types of authentication:
- Sender Policy Framework (SPF): Creates DNS records for all servers that are authorized to send emails on behalf of your domain. SPF gives your server a clean bill of health and ensures that your emails arrive safely in the inbox.
- Domain Keys Identified Mail (DKIM): Adds a digital signature to your domain to prevent email spoofing.
- DMARC (Domain-Based Message Authentication, Reporting, and Conformance): Tracks the use of SPF and DKIM to prevent spam.
- Custom Domain: Including a custom domain in your email sends authenticity signals to the receiver’s ESP, which aids in getting your emails into prospects’ inboxes.
Step 2: Warm up email manually:
To begin, sending emails manually may be a good idea. Gather the emails of people you know personally, as well as friends and family, and begin catching up with them via email.
Having conversation threads at the start of warming up is a good sign and speeds up the process.
Send 10 to 20 emails per day from your new email account for at least two weeks.
The next step is to subscribe to at least 10-15 newsletters related to your niche or interests. This will assist you in maintaining a steady inflow of emails at regular intervals.
Step 3: Warm up email via software:
There’s nothing wrong with manually warming up email, but it would take a long time.
Another thing to keep in mind is that when warming up, you should gradually increase your send and reply frequency.
When you do the process manually, you must keep track of your warm-up activities on a daily basis.
An email warm-up tool can save you a lot of time. That’s because it runs on autopilot, keeps you informed, and gradually builds a good sender reputation.
Step 4: Maintain email threads:
Sending emails and waiting for responses is not the best way to warm up your email.
It is critical to create engagement in order to achieve maximum deliverability. Start emailing on your alternate email (your old email) and build up a conversation.
Mating email threads with all the emails to which you send messages.
Do this for 8 to 12 weeks to establish a strong sender reputation.
Step 5: Maintaining time gap:
A time gap between emails is critical when dealing with email providers’ algorithms.
If you ignore time gaps and continue to send emails like a bot, your emails may be banned.
Even if you get away with it, your domain’s reputation will suffer over time, increasing the likelihood that your emails will end up in the spam folder.
When to Stop Email Warm Up?
Warming up email does not interfere with the campaigns you run; instead, it benefits your sender’s reputation.
It keeps a consistent inflow and outflow of emails and demonstrates to your service provider that you are not spamming the sender but are an authentic sender.
But you’re probably wondering when you can start running cold email campaigns.
It usually takes 8 to 12 weeks to get your email warmed up and a good sender reputation. Following that, you can begin running email campaigns.
If you want to keep your email account warm, you’ll probably need a tool. Here are seven tools to help you warm up your email.
Conclusion:
A good email sender reputation is essential if you want to run successful email campaigns with high deliverability. Email warm-up is the only way to build a sender’s reputation.
It makes no difference whether you warm up your inbox manually or automatically; what matters is that you do it.
The tools mentioned above have all been tested and do an excellent job of quickly and easily warming up your inbox. So choose the one that best suits your needs, and you’ll be an email marketing pro in no time.
