Do you have a startup or small business? Are you aware of the revolution after the metaverse? Planning to be productive in the Metaverse? Here’s something for you.
Metaverse has since gained popularity and many investors are investing in it. It enables many small and medium-sized enterprises to gain popularity in the metaverse.
By doing this, you can sell products and services in many metaverses. Not only this but there are many possibilities in the metaverse.
Since everyone can’t develop their metaverse, they may go with MaaS.
What Is “Metaverse As A Service” (MaaS)?

Metaverse As a service, or MaaS, allows companies or brands to practice diverse marketing strategies in the metaverse. The metaverse has numerous possibilities.
Thus, the metaverse opens the path for various brands like Apply to reach new customers and investors, support cryptocurrency exchanges, and many other related business activities.
However, MaaS doesn’t support companies constructing their own verse as Roblox or Decentraland do. Indeed, it will use the existing Metaverse infrastructure to perform various marketing strategies.
Technology Involved In Metaverse As A Service
The Metaverse is possible with combined technologies, which makes this digital world possible. These procedures consist of hardware and software.
1. Maas-Hardware
For the hardware process, Metaverse uses a pair of glasses to generate a 3D virtual image for the user’s eye. These glasses create a three-dimensional image of the metaverse. This image is created on the metaverse hardware’s screen.
The user can use metaverse hardware such as a VR handset. The user’s actions in the metaverse are shown and controlled with the help of these hardware devices.
Additionally, users feel like individuals experiencing the real world. However, all of these procedures are carried out while wearing these reality glasses.
2. Maas-Software
Many powerful sets of VR Development Tools are available on the market nowadays. They work together so that you can see a graphic representation of a metaverse in real-time. This lets users live in virtual reality.
This software, such as Unity and Unreal Engine 4 (UE4), is compatible with many VR platforms, such as Sony.
Used Cases of Metaverse As A Service
1. Promote MaaS
Propel is the new company providing blockchain solutions that offer plug-and-play infrastructure tools for the Metaverse.
Propel is going to equip organizations with end-to-end text to develop applications on the basis of various popular election protocols such as Ethereum, Binance Smart Chain (BSC), etc.
As it is a new company, Propel doesn’t reveal everything. However, they have announced that they will be providing Metaverse As A Service solutions for various purposes, such as NFT utilities, Smart Contracts, and Decentralized Finance (DeFi).
2. Lovelace World
Lovelace, a company that makes NFL platforms and sells cryptocurrencies, said in October 2021 that they plan to offer Metaverse as a Service solution.
Lovelace has its cryptocurrency token, LACE. They may deliver MaaS services to streamline Metaverse adoption.
Lovelace offers the metaverse as a service to both developers and users. This lets users navigate, analyze, and test their VR products and services in the virtual world.
Diverse activities such as creating and trading NFTs, monetizing VR, operating smart contracts, gaming, integrating with other metaverse platforms, and much more can be tested with this MaaS.
The company will help businesses evaluate and rethink their VR products and services so that they can take part in all areas.
3. MetaVerseBooks
Companies can influence the solution to intensify their existence in any Unity-based VR environment such as Microsoft’s XBOX Metaverse, iOS, and Android-based platforms.
Another company providing MaaS is MetaVerseBooks, which provides distinct tools for various solutions such as decentralized application (dApp) management, VR world-building, and NFTs.
Its primary solution allows NFT, so companies can manipulate NFT buyers and related metadata. This MaaS provider is priced at $10,000 for the starter edition. Can a startup afford to pay $10,000 for Mass?
Should We Use MaaS?
With MaaS, businesses without ample digital knowledge or expertise can develop metaverse products.
Even small or moderate businesses can contribute to the Metaverse economy without formidable capital costs. Besides, it motivates investors in what is still an experimental technology.
Most metaverse outlets are still prohibited for consumer use cases, and solutions like Meta’s Horizons’ suite of apps or Microsoft Mesh are yet to see widespread release.
Why don’t businesses take advantage of this? In this virtual atmosphere, MaaS helps companies invest as well as gain from the technology with the least risk.
In the end, MaaS could lead to standardization in the sector, with a few companies acting as “brokers” for the Metaverse to help build up infrastructure.
Wasn’t it amazing to invest in and grow your services? Since every coin has two ends, we should also look for the downside.
As the metaverse evolves, it will become difficult to port MaaS investments to another metaverse outlet, particularly without the requisite digital skills. However, a vendor lock-in’ level of the majority still takes years to happen, and for now, MaaS is a profitable choice for organizations looking to arrive in the Metaverse.
Henceforth, it will be risky to invest in and come to the metaverse, especially for those with tight-budget businesses. However, if the metaverse becomes more popular, such as through NFTs and cryptocurrencies, it could be beneficial.